Warning: include(): Unable to access inc/top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 19
Warning: include(inc/top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 19
Warning: include(): Unable to access inc/top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 19
Warning: include(inc/top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 19
Warning: include(): Failed opening 'inc/top.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 19
The Man With The Grasshopper Mind
Warning: include(): Unable to access inc/ads-top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 35
Warning: include(inc/ads-top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 35
Warning: include(): Unable to access inc/ads-top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 35
Warning: include(inc/ads-top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 35
Warning: include(): Failed opening 'inc/ads-top.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 35
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."
Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!
However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!
Particularly disturbing is the copycat syndrome. I can't even begin to tell you how many variations I've seen of the "Who Else" headline. For example:
"Who Else Wants To Write Great Headlines?"
By the way, the "Who Else" headline isn't new. It goes back many decades.
Here's the problem with copying a popular headline. When you have so many individuals copying a headline, it loses its effectiveness, appeal and uniqueness very quickly--especially on the Internet!
I have a much better alternative. Instead of copying someone else's headline, put in the hard work that's required and come up with your own classic headline.
Headlines that evoke some type of emotional response are the most effective and generally make more sales. Emotions motivate people into action. The stronger the emotion, the quicker the action. Therefore, headlines that make the reader excited about gaining something--or even more effective--afraid of losing something, will invariably produce the best results.
Using the proper words and phrases is critical. Below I've listed just a few of the words and phrases that, over the years, have proven to be very effective at grabbing the readers attention:
Save... Amazing... Finally... Love... Secrets Of... Announcing... Free... Luxury... Security... At Last... New... Bargains... Obsession... Breakthrough... Protect... The Truth About... Discover... How To... Rewards... Yes... Sale... You... Are You... Sex... Win... Improve... Do You...
After grabbing your readers attention, this is where you want to answer the question, "What's in it for me?" To do this, you have to know a little about your target audience. What are they interested in? What are their priorities? What makes them respond?
Craft your headlines to use words and phrases that will pique your potential buyers interest. If you are targeting people interested in starting their own home business, try phrases such as "Stay Home And Make Money" or "Kiss Your Job Goodbye Forever". If your product happens to be diet pills, try "Lose 10 Pounds In 10 Days".
A word of caution: There is a point where headlines tend to get unbelievable. Make sure that your claims are truthful and that your copy supports their truthfulness.
Once you have a firm grasp of the aforementioned basics, look around your house and select several different products, and write as many headlines as you can think of for each product.
Write variations of the same headline until you have exhausted all the ideas you can think of. This will be both frustrating and difficult at first, but it will become easier with practice. Remember, nothing worthwhile ever comes easy.
After you have your list of headlines, make sure each one passes the test for the following criteria for a good headline. 1. Does it grab the readers attention? 2. Does it answer the question, "What's in it for me?" 3. Is it truthful? If a potential headline does not meet these three criteria, rewrite it or eliminate it from your list altogether.
Continue using the process of elimination, one headline at a time, until you're left with what you feel are the three best and strongest headlines, based on the criteria presented in this article.
How will you know which headline is the best one overall?
Unfortunately, there's no way to know for sure until you test them against each other. The headline that pulls the most sales or responses is your winner!
To help you get the creative juices flowing, I've listed below my version of "The 20 Greatest Headlines Ever Written,". I've listed them in my own personal order of preference. Study them, dissect them, figure out what makes them great--then get to work writing your own. Enjoy!
"The 20 Greatest Headlines Ever Written"
1. The Man With The "Grasshopper Mind"
2. They Laughed When I Sat Down At The Piano--But When I Started To Play!
3. To People Who Want To Write--But Can't Get Started
4. Does Your Child Ever Embarrass You?
5. The Secret Of Making People Like You
6. Advice To Wives Whose Husbands Don't Save Money
7. The Child Who Won The Hearts Of All
8. How To Win Friends And Influence People
9. The Last Two Hours Are The Longest--And Those Are The Two Hours You Save
10. Do You Make These Mistakes In English?
11. Why Some Foods "Explode" In Your Stomach
12. You Can Laugh At Money Worries--If You Follow This Simple Plan
13. When Doctors "Feel Rotten," This Is What They Do
14. How I Improved My Memory In One Evening
15. Discover The Fortune That Lies Hidden In Your Salary
16. How I Made A Fortune With A Fool Idea
17. Do You Do Any Of These Ten Embarrassing Things?
18. The Crimes We Commit Against Our Stomachs
19. How To Do Wonders With A little Land
20. Who Else Wants Lighter Cake--In Half The Mixing Time?
About The Author
Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.
Visit his website at: http://www.lets-make-money.net
Warning: include(): Unable to access inc/ads-body.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 53
Warning: include(inc/ads-body.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 53
Warning: include(): Unable to access inc/ads-body.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 53
Warning: include(inc/ads-body.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 53
Warning: include(): Failed opening 'inc/ads-body.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 53
MORE RESOURCES:
Warning: include(): Unable to access inc/rss.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 57
Warning: include(inc/rss.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 57
Warning: include(): Unable to access inc/rss.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 57
Warning: include(inc/rss.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 57
Warning: include(): Failed opening 'inc/rss.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 57
 |
|
|
RELATED ARTICLES
How To Tame The Buying Beast Inside Your Customer
What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating:
"SAVE UP TO 17% ON ALL YOUR ADVERTISING"
It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
9 Tips for Better Billboards
It is a given that billboard advertising "outdoor"is not a "quick fix". If sales are down, you can'tquickly put up a few boards to boost the numbers.
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of.In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.
Persistant Advertising Will Do No Harm!
From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.
Increase Business By Being Nice
I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".
Understanding The Basics Of Advertising
I get the L.A.
Information To Include On Your Business Card
The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include:Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.
Do Your Radio Ads Work?
Most small businesses don't have a high poweredadvertising agency to produce selling radiocommercials for them and end up with somethingakin to a high school play, or with the businessowner reading tired copy.The radio salesperson knows that by suggesting theowner be the star, visions of Dave from Wendys orthat guy with the talking dog who says "roll thatbeautiful bean footage" come to mind.
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up.
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.
11 Ways To Make Your Business Cards Work For You
1. Spend money on decent quality business cards.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.
|
Warning: include(): Unable to access inc/bottom.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 3344
Warning: include(inc/bottom.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 3344
Warning: include(): Unable to access inc/bottom.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 3344
Warning: include(inc/bottom.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 3344
Warning: include(): Failed opening 'inc/bottom.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/17955.php on line 3344
BluePink