Oferim servicii de instalare, configurare si monitorizare servere linux (router, firewall, dns, web, email, baze de date, aplicatii, server de backup, domain controller, share de retea) de la 50 eur / instalare. Pentru detalii accesati site-ul BluePink.

Warning: include(): Unable to access inc/top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 19 Warning: include(inc/top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 19 Warning: include(): Unable to access inc/top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 19 Warning: include(inc/top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 19 Warning: include(): Failed opening 'inc/top.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 19

The SKINNY on Radio Advertising

Warning: include(): Unable to access inc/ads-top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 35 Warning: include(inc/ads-top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 35 Warning: include(): Unable to access inc/ads-top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 35 Warning: include(inc/ads-top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 35 Warning: include(): Failed opening 'inc/ads-top.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 35

From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks. Not bad when you considerthe many ways to hawk your service or product

They get their fair share because radio works.With over twelve THOUSAND radio stations in thecountry, the music and news they broadcast iseverywhere.

Radio is the mobile medium. Few cars have TV's upfront, and few drivers can read the New York Timeswhile driving (safely). The advertising on radiotargets you passively. You don't have to belooking at it or reading it to get the message.

Radio's strength is drive time. The times of theday when most people are in their cars driving toand from work. You can sound like a pro when youcall 'em AMD and PMD.

AMD is morning (AM) drive time, typically 6 to10am. AMD is traditionally the most expensiveradio time because that's when more people listen.

PMD is afternoon (PM) drive and is considered tobe 4 to 7pm.

Other radio slots are DAY which represents 10a to4p period and EVE, 7 to midnight.

Most radio stations offer two ways to buy ads.Specific placement (I want to be in the RoscoeBilly Bob Show) and ROS (Run of Station) a formula that spreads your announcments into alldayparts, including late night and overnight. Ofcourse there are specials and sponsorships, too.

Here are my tips for buying radio ads

+ Always use 30 second ads. If you can say thewhole Lord's Prayer in 20 seconds, 30 is enoughfor your business (no matter what the media personsays)

+ Buy advertising on the stations that reach yourtarget customers, not the ones you like. Justbecause you listen doesn't mean everyone does(especially if you like Classical Music)

+ Buy ads on two or more stations if possible. Fewmarkets have one radio station so dominant that itreaches all the listeners.

+ Buy one week on one station, the next week onthe other, back and fourth. Limit your buy to 4weeks in any month, two on each station. 48 weeksper year gets thew same impact of 52 and saves 4.

+ Buy at least 12 ads a week (18 on each if youcan afford it) and advertise every other month.

+ Insist on no overnight or evening ads. Ask for apackage that puts you in AMD and PMD at adiscount. Like the newspaper inches committment,you are talking about over 400 ads per year perstation.

For more about radio get my article "Do Your RadioAds Work?" Send a blank eMail to MailTo:RadioAds@BigIdeasGroup.com

Remember the media salesperson is interested inselling ads, not improving your business. It is upto you to be the expert and make the informeddecisions.

Š2005 BIG Mike McDaniel All Rights ReservedMike@BIGIdeasGroup.comBIG Mike is a Professional Speaker and SmallBusiness Consultant with over 30 years experience,http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" NewsletterMailTo:subscribe-956603364@ezinedirector.net

Warning: include(): Unable to access inc/ads-body.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 53 Warning: include(inc/ads-body.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 53 Warning: include(): Unable to access inc/ads-body.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 53 Warning: include(inc/ads-body.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 53 Warning: include(): Failed opening 'inc/ads-body.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 53

MORE RESOURCES:
Warning: include(): Unable to access inc/rss.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 57 Warning: include(inc/rss.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 57 Warning: include(): Unable to access inc/rss.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 57 Warning: include(inc/rss.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 57 Warning: include(): Failed opening 'inc/rss.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 57

RELATED ARTICLES

Change, or Reinforce?
Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change?If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes.Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.

Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.

Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Humor in Advertising
Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product.

Whats On Your Business Card?
A professional business card says more about youand your business than any other tool in yourmarketing arsenal. You need a card that looksgood, tells what you do and makes it easy tocontact you.

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.

What Is Most Important - Copy Or Pic?
When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.

10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.

The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.

Testimonials Convert Prospects Into Buyers
Big businesses get instant credibility with their well-known company name or brand name. But small companies have to create their own credibility.

How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you.Don't just fish for customers, catch them!1.

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools
If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number.

How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in your advertising is the word Free.But, you may well ask? how can I make a profit giving my products and services away without charging for them?Which is the exact reason why you need to understand the 'LVC Formula' which stands for the Lifetime Value of a Client!Here's how it works.

Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.

Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

Create Your Dynamic Elevator Speech
So, what's an elevator speech, and how do you get one?What Is It?An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.

Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year.

Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

Warning: include(): Unable to access inc/bottom.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 3342 Warning: include(inc/bottom.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 3342 Warning: include(): Unable to access inc/bottom.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 3342 Warning: include(inc/bottom.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 3342 Warning: include(): Failed opening 'inc/bottom.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/7971.php on line 3342