Warning: include(): Unable to access inc/top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 19
Warning: include(inc/top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 19
Warning: include(): Unable to access inc/top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 19
Warning: include(inc/top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 19
Warning: include(): Failed opening 'inc/top.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 19
Avoid The Big Advertising Mistakes
Warning: include(): Unable to access inc/ads-top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 35
Warning: include(inc/ads-top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 35
Warning: include(): Unable to access inc/ads-top.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 35
Warning: include(inc/ads-top.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 35
Warning: include(): Failed opening 'inc/ads-top.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 35
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:
Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. Will your services save your customers money or help them sleep better at night? If so, tell them. People buy solutions to problems and means to ends. Sell the benefits and watch your profits climb.
Not educating the reader. Most people are reasonably intelligent and sincerely want to learn about the world around them. Does your copy contain solid information, or is it mostly emotional appeal and little substance? Ease back the fireworks and give the reader something real to chew on.
Being boring. Easing back the fireworks doesn't mean getting rid of them completely. Use just enough drama and emotional appeal to keep your reader interested. This is where a solid understanding of your customers fits in - what are their hopes and fears? Where do your services fit between them?
Exaggerating. Most people expect advertising to be overblown and inflated, so surprise your readers and be honest. Put your best foot forward and shamelessly emphasize your strengths, but don't do more than that. Keep it real and get real attention.
Saying too much. Excessive wordiness puts a burden on the reader that can be lethal for marketing. Read through your copy again: could you say the same thing with fewer words? Try rewriting with a 25% cut in word count to inject new life into your pitch.
Not getting the reader moving. The entire point of advertising is to motivate your customer to do something, so are you telling them what that is? End your pitch with a direct appeal. Tell your customers to call, visit or look at your website. If you're not giving them orders, you can't expect them to start marching.
About The Author
Robert Warren (www.rswarren.com) is a Florida-based freelance copywriter specializing in the unique marketing needs of independent professionals.
writer@rswarren.com
Warning: include(): Unable to access inc/ads-body.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 53
Warning: include(inc/ads-body.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 53
Warning: include(): Unable to access inc/ads-body.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 53
Warning: include(inc/ads-body.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 53
Warning: include(): Failed opening 'inc/ads-body.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 53
MORE RESOURCES:
Warning: include(): Unable to access inc/rss.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 57
Warning: include(inc/rss.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 57
Warning: include(): Unable to access inc/rss.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 57
Warning: include(inc/rss.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 57
Warning: include(): Failed opening 'inc/rss.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 57
 |
|
|
RELATED ARTICLES
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
3 Things Every Yellow Pages Advertiser Needs to Know
Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it.Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice.
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses.
3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. And anyone who tells you it is, is lying.
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want.
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you do.
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grownwith us to be a major player in advertising. Theradio industry says they get about 8 percent ofall advertising bucks.
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used toCustomers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless.
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:
1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.
How To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.
Whats The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.
Where To Call For Free Advertising And Free Business Advice
Believe it or not, there are plenty of opportunities out there for you to get your written materials free of charge, for free advertising space, and free business advice.
For free advertising space, many publications will write an article about you or your product if you purchase advertising space with them.
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ..
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, PrescottWeddings.
|
Warning: include(): Unable to access inc/bottom.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 3344
Warning: include(inc/bottom.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 3344
Warning: include(): Unable to access inc/bottom.inc in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 3344
Warning: include(inc/bottom.inc): failed to open stream: No such file or directory in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 3344
Warning: include(): Failed opening 'inc/bottom.inc' for inclusion (include_path='.:/usr/share/php5:/usr/share/php:/home/www/lib:/home/www/lib/pear:/home/www/lib/pear/DB') in /home/www/dynamic/xhost.ro/advert.xhost.ro/public_html/18759.php on line 3344
BluePink